DRINK
DEPARTMENT

FROZEN | STAR WARS |
AVENGERS | CARS GLOBAL LAUNCH

NEW DEVELOPMENT
of a premium range with
collector’s value for a soft
drink in a can under the
Disney license.

Selection of the strongest classic characters.
Development of a striking design that is
adaptable with regard to new characters
from the sequel “The Force Awakens” starting in
movie theatres in December 2015.

Result: A numbered collector’s edition currently
consisting of 8 motifs. Motif choice of the most
popular and exciting characters from the light and
dark side of the force, high-impact staging on matt
varnished golden and black cans with a futuristic pattern.
Realized with a richness of detail using the newest HD
can printing technique.

The beverage for superheroes!
Launch of the Avengers
Heroes Collector’s edition
under the Marvel licence, that should
incite consumers to collect.
The twelve powerful and striking
characters from the popular film
series are pushed further into the
limelight by the contrasting matt-
silver can.

The silver effect ensures uniqueness
on the shelf and strongly underpins
the technoid hero concept.

This practical and novel straw function with a ‘wow’ quality is
ideal for the main target group: kids. It is unique in a tough,
competitive environment.

Launch of the product
innovation “integrated
straw function” by Ball
Packaging Europe in coopera-
tion with Drink Department in
the category beverage cans.

The slim cans are launched
under the Disney licences for
Cars 3 and Frozen, each with
two strong motifs. In addition,
an easily understandable
violator explains the new
straw function.

DRINK-
DEPARTMENT
FROZEN | STAR WARS |
AVENGERS | CARS |
GLOBAL LAUNCH

New development
of a premium range with
collector’s value for a soft
drink in a can under the
Disney license.

Selection of the strongest classic
characters. Development of a striking
design that is adaptable with regard
to new characters from the sequel “The
Force Awakens” starting in movie theatres
in December 2015.

Result: A numbered collector’s edition
currently consisting of 8 motifs.
Motive choice of the most popular
and exciting characters from the light and
dark side of the force, high-impact staging
on matt vernished golden and black cans
with a futuristic pattern. Realized with a
richness of detail using the newest HD can
printing technique.

The beverage for superheroes!
Launch of the Avengers Heroes
Collector’s edition under the Marvel
licence, that should incite consumers to
collect. The twelve powerful and striking
characters from the popular film series are
pushed further into the limelight by the
contrasting matt-silver can.

The silver effect ensures uniqueness on
the shelf and strongly underpins the
technoid hero concept.

This practical and
novel straw function
with a ‘wow’ quality
is ideal for the main
target group: kids. It
is unique in a tough,
competitive environ-
ment.

Launch of the product innovation
“integrated straw function” by Ball
Packaging Europe in cooperation
with Drink Department in the category
beverage cans.

The slim cans are launched under the
Disney licences for Cars 3 and Frozen,
each with two strong motifs.
In addition, an easily understandable
violator explains the new straw function.