FALKE

SENSUALS | 9 MONTHS |
BEAUTY PLUS LAUNCH
LEG AESTHETICS RELAUNCH
ACTIVE BREEZE COMMUNICATION

COMPREHENSIVE
DESIGN
DEVELOPEMENT

SENSUALS LAUNCH

Design Development
for the indulgent,
luxurious product line
’Falke Sensuals-
nature on the skin’.

The challenge was to intuitively
communicate the overwhel-
mingly soft and gentle quality
of the new Sensual products. The
luxurious materials such as silk and
cashmere and the unique manufactu-
ring had to become irresistible.

Our idea: A naked woman tenderly
embracing the super-soft material
which the consumer can also touch
by means of a round cutout. The
strength of this concept is amplified
by the beautiful and sensual pho-
tographic setting and by the gentle
hues.

LEG AESTHETICS RELAUNCH

With the series
„Leg Aesthetics“
by Falke, effect and
product benefit are
visualized in a way
that consumers
intuitively
understand.

Ease, activity, wellbeing or a slimmed figure
are graphically depicted by the shadows in
the background and emphasize the dynamic
poses of the models. We successfully solved
the main problem: to explain the product
benefits intuitively.

FALKE@
GALERIES
LAFAYETTE
CHRISTMAS
COMMUNICATION

Falke wishes a Merry Christmas with
fascinating stockings and stay-ups
that glamorously complement every
festive outfit. Presentation of sensual
luxury and high fashion appeal that are
both characteristic for Falke stockings and
subtly highlight every woman’s beauty.

Development of a communication motif for Christmas 2016.

The motif with the lightly moving
swing communicates in an elegant
yet striking fashion the breathable
comfort that the stockings and socks by
Falke Active Breeze guarantee due to their
unique material composition.

Like a fresh breeze they promise a cool and dry
sensation all day long, in addition they provide
high moisture absorption by skin-friendly fibres.

9MONTHS/
BEAUTY
PLUS
LAUNCH

The packaging design of
the new Beauty Plus line
by Falke emphasises the
sensuous beauty of a
woman presenting her in a
very natural, self-confident
and relaxed manner.

Design development for 2 new
functional yet emotionally-
charged products. Both, the
maternity and the beauty plus tight,
incorporate a range of high-tech
functions to guarantee greater
comfort and a wonderful sense of
well-being.

FALKE
SENSUALS | 9 MONTHS |
BEAUTY PLUS | LAUNCH
LEG AESTHETICS | RELAUNCH
ACTIVE BREEZE | COMMUNICATION

COMPREHENSIVE
DESIGN
DEVELOPEMENT

SENSUALS
LAUNCH

Design Development
for the indulgent,
luxurious product line
’Falke Sensuals -
nature on the skin’.

The challenge was to intuitively
communicate the overwhelmingly
soft and gentle quality of the new
Sensual products. The luxurious materials
such as silk and cashmere and the unique
manufacturing had to become irresistible.

Our idea: A naked woman tenderly
embracing the super-soft material which
the consumer can also touch by means
of a round cutout. The strength of this
concept is amplified by the beautiful and
sensual photographic setting and by the
gentle hues.

LEG AESTHETICS | RELAUNCH

Ease, activity, wellbeing or a slimmed
figure are graphically depicted by
the shadows in the background and
emphasize the dynamic poses of the
models. We successfully solved the main
problem: to explain the product benefits
intuitively.

With the series
„Leg Aesthetics“ by Falke,
effect and product bene-
fit are visualized in a way
that consumers intuiti-
vely understand.

FALKE@GALERIES LAFAYETTE
CHRISTMAS COMMUNICATION

Development of a communication motif
for Christmas 2016.

Falke wishes a Merry Christmas with
fascinating stockings and stay-ups
that glamorously complement every
festive outfit. Presentation of sensual
luxury and high fashion appeal that are
both characteristic for Falke stockings and
subtly highlight every woman’s beauty.

ACTIVE BREEZE
COMMUNICATION

In-store display and web communication.

The motif with the lightly moving
swing communicates in an elegant
yet striking fashion the breathable
comfort that the stockings and socks by
Falke Active Breeze guarantee due to their
unique material composition.

Like a fresh breeze they promise a
cool and dry sensation all day long, in
addition they provide high moisture
absorption by skin-friendly fibres.

9MONTHS | BEAUTY PLUS
LAUNCH

Design development for 2 new
functional yet emotionally-charged
products. Both, the maternity and
the beauty plus tights, incorporate a range
of high-tech functions to guarantee greater
comfort and a wonderful sense of well-being.

The packaging design of
the new Beauty Plus line
by Falke emphasises the
sensuous beauty of a
woman presenting her in a
very natural, self-confident
and relaxed manner.