HENKEL
LAUNDRY

LOVABLES GLOBAL LAUNCH

INNOVATIVE
PRODUCT
DEVELOPMENT

Special care for cherished clothes. Lovables
is the new, stylish 3-phase care system for
your favourite clothes.

The design: a playful,
feminine logo and
shimmering bottle with
a cosmetic look that
addresses a fashion-
oriented target group.

This innovative series offers best laundry care by providing laundry
shampoo, conditioner & specific treatments for particular and
cherished fashion items that require special attention. A reference to
hair care creates an intuitive association with high-quality, protection and an
intense care promise.

HENKEL
LAUNDRY
LOVABLES | GLOBAL RELAUNCH

INNOVATIVE
PRODUCT
DEVELOPMENT

Special care for cherished clothes.
Lovables is the new, stylish
3-phase care system for your
favourite clothes.

The design: a playful,
feminine logo and
shimmering bottle with
a cosmetic look that
addresses a fashion-
oriented target group.

This innovative series offers best
laundry care by providing laundry
shampoo, conditioner & specific
treatments for particular and cherished
fashion items that require special atten-
tion. A reference to hair care creates an
intuitive association with high-quality,
protection and an intense care promise.