Hardenberg-
Wilthen

Miamée Launch

New Product development

of a liqueur for a female target group.

Feminine, playful and with a
dazzling gold effect in the liqueur,
guaranteed to enchant every
mixed drink and give it a magical sparkle
to make special occasions even more
beautiful.

The floral elements surprise and
delight as embossing on the bottle itself
and playfully trail around the seal of the
brand MIAMÉE: an abstract flower.
Implicitly, they represent the natural
ingredients used such as hibiscus,
orange and ginger.

On the whole
a unique
international look
was created
that sets a new
accent on the
liqueur shelf.

Graphics and colors
appeal to a young,
feminine audience
and communicate a lightness
referring to the low alcohol
content, thus inviting to care-
free enjoyment.

The multifaceted design is an
exciting contrast to the strict
geometric bottle shape.
We love this case because we were involved from the first idea to
implementation. We led the involved network partners and the client
through the whole process and developed all communication material.

The result is a very
beautiful, harmonious corporate appearance
throughout all
consumer touch
points.

HARDEN-
BERG-
WILTHEN
MIAMÉE | LAUNCH

NEW PRODUCT
DEVELOPMENT
of a liqueur for a
female target group.

Feminine, playful and with a dazzling
gold effect in the liqueur, guaranteed
to enchant every mixed drink and
give it a magical sparkle to make special
occasions even more beautiful.

The floral elements surprise and delight
as embossing on the bottle itself and
playfully trail around the seal of the brand
MIAMÉE: an abstract flower.
Implicitly, they represent the natural
ingredients used such as hibiscus, orange
and ginger.

On the whole
a unique
international look
was created
that sets a new
accent on the
liqueur shelf.

Graphics and colors appeal to a
young, feminine audience and
communicate a lightness referring
to the low alcohol content, thus inviting
to carefree enjoyment.

The multifaceted design is an exciting
contrast to the strict geometric bottle shape.

The result is a very
beautiful, harmonious
corporate appearance
throughout all
consumer touch
points.

We love this case because we
were involved from the first idea
to implementation. We led the
involved network partners and the client
through the whole process and developed
all communication material.

The result is a very beautiful, harmonious
corporate appearance throughout all
consumer touch points.