Capri-Sonne Monster Alarm
SCOPE _ Concept development, packaging design, merchandising
TASK _ Development of a new Capri-Sonne variety, specifically addressing the needs and interests of boys aged 6 - 9 years.
RESULT _ Monsters are extremely popular among this target group and are considered to be cool and fun. The new monsters of Capri-Sonne are cheeky, make grimaces and always want to have it their own way. Just really good buddies that you can have fun and play with – typically Capri-Sonne!
creating tailor-made brands