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dm Pusblu


SCOPE _ Logo development, style guide
TASK _ Development of a new logo for the children’s textiles sector, produced conventionally but according to the strict guidelines of dm-drogerie markt. The target groups are children aged 0 - 8 and their parents.
RESULT _ The tiny flying umbrellas are childlike and endearing figurative signs that appeal to the emotions, bolster the name Pusblu and establish a strong reference to nature. The colour orange is very cheerful, attracts attention and is unique in this competitive environment.
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brandcouture
creating tailor-made brands