SCOPE _ Packaging design
TASK _ Relaunch of the entire deodorant range in a new shape and new market position in the freshness segment. Thanks to specially developed long-lasting scents the consumer feels “freshly showered” all day long.
RESULT _ Familiar worlds of duschdas scents meet a composition that is both light and fresh at the same time. In the deodorants for women design the flowing, pale blue banner of scent signals freshness and care – while embracing the scent visual it adds to the promise of performance. In clear contrast the design for the men's range presents a masculine black combined with crisp variety colors.
Adaptation of the newly developed range to an innovative small aerosol, in keeping with Unilever's 'Sustainable Living Plan‘.
creating tailor-made brands