duschdas Shower Gel
SCOPE _ Packaging design
TASK _ Improvement of the high-quality image of the brand duschdas and relaunch of all varieties in alignment with the new range architecture. Increase care competence to ensure long-term market leadership.
RESULT _ Now a continuous silver brand logo provides unity and represents value. Clustering of the extensive range by body color, motif and typography, improves orientation and offers the consumers assurance. The large emotional visuals are sensitively further developed to create the heart of the design and reinforce their USP: the unique diversity of the duschdas 'worlds of scent'.
creating tailor-made brands