Eckes Granini hohes C
SCOPE _ Packaging design
TASK _ Gentle modernization of an over 20-year-old design, to enhance the brand's appeal and structure while preserving its healthy look.
RESULT _ Since 1958 mothers have been buying hohes C for their families because the brand promises health and quality. While retaining many familiar elements, for example the peeled orange, the visuals were sensitively modernized and variety coding clearly strengthened. Unchanged in the market for the past forteen years.
creating tailor-made brands