TASK _ Relaunch of the functional product line 'Leg Aesthetics'. The benefit of each product needs to be explained clearly and respectively on the front, in a way that it is easy to understand without affecting the corporate design of the brand Falke and the look of its overall range.
RESULT_ The major challenge in explaining the product benefit was met by an effective concept. It is intuitively understood that the models’ shadows differ from their pose and instead show a figure that visualizes the benefit of the product for its wearer i.e. ease and flexibility afforded by wearing the compression product or the slim silhouette that is achieved by the shaping products. In addition all product names ‘visualize’, ‘energize’ und ‘shape’ are descriptive. The bright blue color code communicates functionality, has high impact and clearly differentiates the functional range from other Falke products, as well as competitors. The supportive sales material completes the product by clearly and comprehensively displaying the single product features.
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