2014 _ Freixenet Mederaño Glühwein
SCOPE _ Packaging design
Task _ Establishment of the new category 'Glühwein' for the Mederaño brand. The challenge was to unite the Spanish wine tradition with a winter atmosphere in a high-quality look.
Result _ Classic ‘Glühwein’ codes, visualized in a new and high-class way, communicate quality and an aromatic-winterly promise of pleasure. Despite a strong closeness to the Mederaño wine the limited winter edition has a unique look thanks to the striking key visual and the warm lighting mood.
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