Homann Auf‘s Brot
SCOPE _ Concept, design development & naming
TASK _ New product development for Homann Limited Edition bread spreads – to be detached from the classic product range, and to address a younger target group. Attention paid to the reduced print colors.
RESULT _ Two varieties: “Je t’aime Paris” and “I love NY” – chosen for Flammkuchen and Egg & Bacon – are the result of the international metropolis concept. The cities are prominently represented by a suitcase sticker with the corresponding city name, and displayed against the backdrop of a typical skyline. Product name and heart elements strengthen the emotional appeal.
creating tailor-made brands