Homann Mediterrane Salatküche
SCOPE _ Concept development, packaging design, naming
TASK _ New development for a salad sub-range of Mediterranean recipes without mayonnaise.
RESULT_ All design elements contribute to the Mediterranean positioning of the products and evoke fond holiday memories. The salad is presented in a simple, Mediterranean earthenware dish. The wooden background below implies a warm, sunny outdoor situation underpinned by the subtle shadows of leaves. The independent sub-brand label in warm terracotta colors and a hilly pine landscape replaces the familiar Homann brand umbrella.
creating tailor-made brands