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MIAMÉE


TASK _  New product development of a fruity liqueur in 2 flavours, to address a female target group.
SCOPE _ Positioning strategy, concept development, consumer research, naming, design of bottle label, web appearance, POS & sales materials.
RESULT _ The floral elements surprise and delight as embossing on the bottle itself and playfully trail around the seal of the brand MIAMÉE: an abstract flower. Implicitly they represent the natural ingredients used such as hibiscus, orange and ginger. Graphics and colors appeal to a young, feminine audience and communicate a lightness referring to the low alcohol content, thus inviting to carefree enjoyment. The multifaceted design is an exciting contrast to the strict geometric bottle shape. On the whole a unique international look was created that sets a new accent on the liqueur shelf.
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brandcouture
creating tailor-made brands