SCOPE _ Packaging design
TASK _ Restaging of the natreen brand image in order to integrate more emotion and naturalness, to strengthen the umbrella brand and capture the main target group. The aging target group (40-60 years) should be introduced to the brand by means of a modern design.
RESULT _ The emotional presentation of the fruity-fresh products set against an airy-blue sky with a white tail and dancing dots of light transports not only great appetite appeal but also lightheartedness & easiness and supports the claim: "natreen makes the sweet life lighter". The customer is offered a seductive, carefree taste sensation with increased brand accessibility. In addition the umbrella brand natreen is significantly strengthened and visibly combines all products across the individual segments.
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