Nordsee Fish Delicacies
TASK _ New development of a range of fish delicacies with high potential in food retailing for the brand Nordsee. The modern, fresh design provides new impulses in this category and also appeals to a younger target group. Structuring of the complete assortment, photo concept, matching of look & feel to the new Nordsee brand concept.
RESULT _ Like a breath of fresh air the new design blows through the competitive field, following the restaurant concept of the Nordsee branches. The light wooden planks shown in dynamic perspective suggest a maritime world of ships and jetties and signal the maximum freshness claim of the brand. The wooden background, immersed in a sunny-fresh outdoor light, establishes a strong peg for an assortment consisting of many different formats. Natural and authentic food images, joyful color codes and clear visibility of the products fit the uncomplicated and appealing appearance of Nordsee.
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