Peter Kölln Fleks Products + Organic Range
SCOPE _ Packaging design
TASK _ Relaunch of the Kölln flakes products and new product development.
RESULT _ Adaptation of the flakes product range to the new meusli umbrella brand structure. Emphasis on health aspects of the flakes and bran products, by prominent reference to the product benefits. Structural alignment of the bran products and color alignment of the flakes products. Clear differentiation of the multi-grain organic products by a green brand umbrella. Presentation of a cosy, authentic look set in the good old shopkeeper days. Incorporation of the traditional motif in the cardboard packaging with a wrapping paper effect. Delicious ingredient compositions differentiate the varieties, such as the attractive and appetizing new creation "Hafer-Kyss". A 'photo album' depicts lively mealtimes and presents the product as light, pure 'snack' enjoyment for the whole family. The crisp color contrasts guarantee great shelf impact.
creating tailor-made brands