TASK _ Relaunch to modernise the brand in its typically attractive, natural and sexy look. Strengthening of performance and brand positioning as the blond expert. Highlighting of new benefits – significantly less hair damage when lightening the hair by 6 - 8 levels.
RESULT _ Together with the vibrant brand colors of Blonde: yellow and sky blue, the sunlit model approach signalizes summery freshness and convincingly communicates natural, sun-kissed blond shades. The text area and the eye-catching, caring oil-drop visual strengthen brightness & performance and also take account of the improved care aspect.
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