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Schwarzkopf got2b 2sexy


SCOPE _ Packaging design
TASK _ Facelift of the got2b 2sexy range in the course of a global range extension. Greater visibility of the volume benefit, increased female target group appeal while remaining clearly recognisable.
RESULT _ The colour pink is a distinct code for the female target group. The red pattern, interspersed with centric circles, symbolizes the volume in an abstract way.
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brandcouture
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