Schwarzkopf got2b 2sexy
SCOPE _ Packaging design
TASK _ Facelift of the got2b 2sexy range in the course of a global range extension. Greater visibility of the volume benefit, increased female target group appeal while remaining clearly recognisable.
RESULT _ The colour pink is a distinct code for the female target group. The red pattern, interspersed with centric circles, symbolizes the volume in an abstract way.
creating tailor-made brands