Schwarzkopf LIVE HD
SCOPE _ Packaging design
TASK _ International relaunch of the coloration by LIVE, with a new benefit 'high-definition technology'. Strengthening of market leadership and shelf impact, with a guarantee of easy recognition.
RESULT _ Communication of high-definition technology by the prominent HD logo and the dynamic pixel background. We created a clear, high-impact design that accommodates cosmetic as well as technological factors. By keeping the core design features: the intense, unique color code and the model couple, we maintained instant recognition. The shaker line extension further underpinned the fun positioning of the brand.
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