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Schwarzkopf taft Volumen


TASK _ Relaunch of the volume series. Visualization of the new millionizer technology that boosts hair volume without weighing it down. Supplement to a volume fresh line that in addition features a 24hr. freshness effect.
RESULT _ The volume effect of the innovative millionizer technology is portrayed by powerful emerging arrows. The arrows are composed of a fine dot pattern which represents the micro particles. The active substance icon illustrates the additional benefits of the corresponding products i.e. 2 days‘ hold or 24hr. freshness effect that helps to keep the volume fresh and light all day long.
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