SCOPE _ Packaging design, shoot booklet
TASK _ Relaunch of a coloration for the Syoss brand.
RESULT _ Syoss is the professional hair coloration available at retailers. The pure, black look of the brand is enhanced by an original and unique model approach to provide an innovative high-quality appearance. The model approach perfectly achieves the graphic abstraction of the Syoss brand – complete focus on glossy, gloriously colorful hair – the face only partly unveiled. Supported by innovative line extenders, the professional performance of the brand is underpinned and stands with distinctive visuals and a differentiating color scheme.
creating tailor-made brands