Theramed + Vademecum 2in1
SCOPE _ Packaging design
TASK _ International relaunch with the goal of communicating the 2in1 product concept more clearly, to strengthen variety differentiation by reduction, and to modernize and unify the range. Stronger brand impact of Theramed.
RESULT _ Packaging with a clear and free and above all upright brand. The 2in1 concept icon is the central element of the range. Variety differentiation works primarily through color coding, the variety-specific design elements were significantly reduced.
Adaptation of the brand Vademecum for the French and central European market.
creating tailor-made brands