The aim of the project was to further develop the previously elegant and reserved brand identity into a strong presence for the food retail sector. The 0% message should be communicated quickly and clearly and the product information should be structured more clearly.

The result: EASIP is now brighter, more modern and more distinctive. An enlarged, now white logo with carefully revised typography creates a striking contrast to the natural, subtle background.

The new, striking 0% symbol conveys the alcohol-free positioning at first glance. Together with the self-confident brand appearance, a newly structured information hierarchy and fresh contrasts, it ensures maximum visibility on the shelf.

A special highlight is the back label: emotional imagery makes the flavor profiles tangible and underlines the individuality of each variety – a small but attention-grabbing detail.

Scope: Relaunch // Sorten-Naming // Range-Erweiterung