Privacy Statement

Thank you for your interest in our company. We take data protection very seriously and insofar as you provide us with general or personal data via our website, we process this in accordance with the applicable data protection regulations.
This privacy policy gives you an overview of how and for what purpose we process this personal data and what rights you have.

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1. Name and Address of the Controller

The responsible party regarding General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

brandcouture GmbH & Co. KG
Hopfensack 19
20457 Hamburg / Germany
Tel.: 0049.40.2880930
E-mail: contact@brandcouture.de
Website: www.brandcouture.de

2. Cookies

We use cookies on our website. Cookies are text files that are placed and stored on a computer system via a web browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific web browser in which the cookie was stored. This enables visited websites and servers to distinguish the individual browser of the data subject from other web browsers that contain other cookies. A specific web browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, we can provide you, the user, with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information on our website can be optimized.

You can set your web browser to inform you about the placement of cookies. In addition, you can prevent the setting of cookies by our website at any time by means of an appropriate setting of the web browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If you deactivate the setting of cookies in the web browser used, not all functions of our website may be fully usable.

3. Collection of General Data

When you access our website, some general information and data is automatically collected.

This general information and data is stored in the server’s log files:

    • Browser type and browser version
    • Operating system used
    • Referrer URL
    • The domain name of your internet service provider
    • Date and time of the server request
    • IP address

This is exclusively information which does not allow any conclusions to be drawn about your person and is stored anonymously.

The data is processed in particular for the following purposes:

    • Ensuring that the website connection is established without any problems
    • Ensuring the smooth use of our website
    • Evaluation of system security and stability
    • Optimization of the website
    • Prosecution in the event of a cyber attack

The processing is carried out in accordance with Art. 6 (1) lit. F EU GDPR on the basis of our legitimate interest in the stability and functionality of our website.

The data is deleted as soon as it is no longer necessary for the purpose for which it was collected. This is generally the case for the data used to provide the website when the respective session has ended.

In the case of storage of data in log files, the data is routinely deleted after 14 days or in accordance with legal requirements. Storage beyond this period is possible. In this case, the IP addresses of the users are anonymized.

4. Collection of Personal Data

a) Contact via Email or Contact Form

We only collect personal data on our website if you provide it voluntarily by sending us an email or using our contact form. For this purpose, you are required to provide a valid e-mail address and your name. You can provide further details, but you do not have to. By sending us your message, you agree that we may process your personal data for the purpose of dealing with your enquiry. Your request will be sent to our server in encrypted form via https. For further information, e.g. on data deletion, please see point 5 in our data protection declaration.

The legal basis for the processing is Art. 6 para. 1 lit. b) EU GDPR. Your data will only be processed to answer your request and then deleted. Data will not be passed on to third parties.

 b) Online Applications

If you contact us by email as an applicant, you can send us your CV, certificates and other documents, which may include the following personal data:

    • Name
    • Address
    • Age, date of birth, place of birth
    • Nationality
    • Sex
    • Marital status
    • Details of education
    • Professional career
    • Skills and knowledge
    • Pictures / photos

Your applicant data will only be used by us to fill vacancies at brandcouture GmbH & Co. KG. If there is no legal retention period, the data will be deleted as soon as storage is no longer necessary or the justified interest in storage has expired. If the applicant is not hired this is usually the case no later than six months after the application process has been completed or in accordance with the statutory provisions, unless the applicant gives brandcouture written consent to store the application documents for a longer period of time for the purpose of filling a vacancy in the future.

5. Your Rights as a User

a) Right to Confirmation

In accordance with the right granted by the European Directive and Regulation, you may at any time request confirmation from us as to whether we will process personal data relating to you. If you would like to make use of this right of confirmation, you can contact us for this purpose.

b) Right to Information

You have the right to request information from us at any time and free of charge about the personal data stored about you and to receive a copy of this information. Furthermore, the European Directive and Regulation-maker has granted you access to the following information:

    • The purposes of processing
    • The categories of personal data that are processed
    • The recipients or categories of recipients to whom the personal data have been disclosed or will be disclosed, in particular in the case of recipients in third countries or international organisations
    • If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • The existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller, or a right to object to such processing
    • The existence of a right of appeal to a supervisory authority.
    • If the personal data is not collected from the data subject: Any available information on the origin of the data
    • The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

Furthermore, you have the right to be informed whether personal data have been transferred to a third country or to an international organisation. If this is the case, you also have the right to obtain information about the appropriate safeguards in connection with the transfer.

If you would like to make use of this right to information, you can contact us at any time.

c)    Right to Rectification

You have the right to request that inaccurate personal data relating to you be rectified without delay. Furthermore, you have the right to request the completion of incomplete personal data – also by means of a supplementary declaration – taking into account the purposes of the processing.

If you would like to make use of this right of correction, you can contact us at any time.

d) Right to Erasure (Right to be Forgotten)

You have the right to request that we erase personal data relating to you without undue delay, provided that one of the following reasons applies and to the extent that the processing is no longer necessary:

    • The personal data was collected or otherwise processed for such purposes for which it is no longer necessary.
    • The data subject revokes the consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
    • The personal data has been processed unlawfully.
    • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data has been collected in relation to information society services offered pursuant to Article 8(1) GDPR.

If one of the above reasons applies and you wish to arrange for the deletion of personal data stored by us, you can contact us at any time. We will arrange for the deletion request to be complied with immediately.

e)    Right to Restriction of Processing

You have the right to request us to restrict processing if one of the following conditions is met:

    • The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
    • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the assertion, exercise or defence of legal claims.
    • The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and you wish to request the restriction of personal data stored by us, you may contact us at any time. We will then arrange the restriction of the processing immediately.

f)     Right to Data Portability 

You have the right to receive the personal data concerning you in a structured, common and machine-readable format. You also have the right to transmit this data to another controller without hindrance, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising your right to data portability pursuant to Article 20(1) of the GDPR, you have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.

To assert the right to data portability, you can contact us at any time.

g)    Right to Object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override your interests and rights, or the processing serves to assert, exercise or defend legal claims.

h)      Right to Revoke Consent under Data Protection Law

You have the right to withdraw your consent to the processing of personal data at any time.

If you wish to exercise your right to revoke consent, you can contact us at any time.

6. Data Protection Provisions on the Use and Application of Google Analytics

Insofar as you have given your consent, this website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

For more information on terms of use and data protection, please visit: https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=de.

On behalf of brandcouture, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.

7. Datenschutzbestimmungen zu Verwendung und Einsatz von Google Maps

We use the Google Maps service on this website. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.

You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection centre.

Detailed instructions on how to manage your own data in connection with Google products can be found here: https://www.dataliberation.org.

When you visit the website, Google receives information that you have accessed the relevant sub-page of our website. This occurs regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account.

If you do not want your data to be assigned to your Google profile, you must log out of Google before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its websites. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

Withdrawal of Consent:

No option for a simple opt-out or blocking of data transmission is currently offered by the provider. If you wish to prevent tracking of your activities on our website, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.

8. Privacy Policy on the Use and Application of Script Libraries (Google Fonts)

In order to display our content correctly and in a graphically appealing manner across browsers, we use “Google Web Fonts” from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) on this website to display fonts.

Further information on Google Web Fonts can be found at: https://developers.google.com/fonts/faq

and in Google’s privacy policy: https://www.google.com/policies/privacy/.

9. Data Protection Provisions on the Use and Deployment of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks.

The operator of the Instagram services is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Each time one of the individual pages of this website operated by the data controller is called up and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged into Instagram at the same time, Instagram recognises which specific sub-page the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

10. Data Protection Provisions on the Use and Application of LinkedIn

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection issues outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each individual call-up of our website that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. Within the scope of this technical procedure, LinkedIn receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific sub-page of our website the data subject is visiting with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is simultaneously logged into LinkedIn at the time of calling up our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

LinkedIn offers the possibility to unsubscribe from email messages, SMS messages and targeted ads as well as to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies.

Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

11. Data Protection Provisions on the Use and Application of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Among other things, Pinterest enables users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared by other users (so-called repinning) or commented on.

The operating company of Pinterest is Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Each time one of the individual pages of this website operated by the data controller is called up and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information on Pinterest is available at https://pinterest.com/. As part of this technical procedure, Pinterest receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged into Pinterest at the same time, Pinterest recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged into Pinterest at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.

The privacy policy published by Pinterest, which can be accessed at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

12. Data Protection Provisions on the Use and Application of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service on which users can publish and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.

Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.

Each time one of the individual pages of this website operated by the data controller is called up and on which a Twitter component (Twitter button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. Within the scope of this technical procedure, Twitter receives information about which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged into Twitter at the same time, Twitter recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated on our website, the data and information thus transmitted are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

The applicable data protection provisions of Twitter are available at https://twitter.com/privacy?lang=de.

13. Legal Basis for Processing

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Article 6 I lit. b GDPR.

The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR.

Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2 of the GDPR).

14. Legitimate Interests in the Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees.

15. Duration for which the Personal Data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract.

16. SSL – Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.