Strengthening:
– Positioning ‚Brand Quality at the Best Price‘
– Quality and Performance
– Brand Presence in the German Market

Bye bye sea of red — Brand Positioning and Packaging Relaunch Revision of the entire product range structure for optimal shelf orientation, precise targeting of different target groups and their needs:

> Introduction of 3 new categories Classic, Expert, and Professional (White, Red, Black)

> Special focus on the Professional line as a premium flagship for the kwb brand, whose visible performance and quality promise radiates across the entire product range.

> Revision of the information hierarchy regarding functionality and product benefits, while reducing complexity

> Standardization of all application and material icons

> New, modern photo style associated with different materials, showcasing the products in use