SCOPE _ Portfolio analysis, competitor evaluation national + international, brand USP analysis, target group needs, trend monitoring for the development of a brand positioning strategy. Concept development, logo- & packaging design, realisation shoot, illustrations, final artwork and accompanying partner management.
TASK _ New positioning of the quality private label of the organic trading house with more than 650 products. Development of a strong and category-typical umbrella brand. Establishment of distinct, consumer-oriented product characters.
RESULT _ Development of the positioning: organic food for everyone. Corporate design & packaging concept: lively, emotional design with a broader appeal to the target group.
creating tailor-made brands