2014 _ Freixenet Mederaño
SCOPE _ Packaging design, concept development of secondary packaging
TASK _ Facelift for the Freixenet wine range Mederaño. Product positioning and presentation of the brand by using emotional and enticing secondary packaging.
RESULT _ The delicate reworking of the Mederaño wines to improve visibility on the shelf. Larger typography, whiter label paper and fresher variety colors combine to greater visual effect, yet preserve the familiar and the trusted. For the presentation of the product within cardboard boxes, brand equity of high-quality and refinement achieved by excellent craftsmanship is set in scene.The Mederaño grapes take center stage, framed by a colorful faceted background. The intensive colors bring the joyful Spanish temperament of Freixenet to life.
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