Schwarzkopf Brillance Fashion Lights
TASK _ Development of a new effect subline with clear differentiation to the base line. Communication of the possibility of different styles – splash-lights, dip dyes, lowlights and highlights – which are simple to realize by using the enclosed application brush. RESULT _ Shimmering light effects in the text area interpret the fascinating color reflexes that can be achieved with the new Fashion Lights. The especially refined key visual of the brand: the cut diamond, additionally underlines the color brilliance and the intensity of the coloration. The models present the different styles thus showing diverse application possibilities.
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