2014 _ Schwarzkopf got2b Hochkaräter
SCOPE _ Packaging design
TASK _ New development of a hip and edgy, young and trendy new product line from got2b for the international market. The innovative and unique line consists of hairspray, creme mousse and a soufflé that immediately adds glamorous volume and a glossy shine to the consumers‘ hair. The target group (core 18-29/secondary 30-39) is fashion-forward, trendsetting and expressive. The overall impression of the product is typical Hollywood glam.
RESULT _ The expanding, black grid of the background signals volume and texture, the scattered tiny silver stars visualize gloss. The color pink accentuates the design and adds a confident, fresh touch. In combination with the trend color rose-copper, a glamorous look is created that lets the products and their promise sparkle out of the shelf.
creating tailor-made brands