TASK _ Global relaunch of the taft styling range with the aim of strengthening its market leader position in the styling segment. Increase shelf impact and communication of performance, modernity and premium quality.
SCOPE _ Packaging design
RESULT _ The systematization and clear structuring of information hierarchies and hold levels improves orientation and creates space for a strong, visual communication of the individual product benefit through significantly enlarged hair styles and powerful, masculine motifs that underline the coding of the varieties. Individual icons additionally communicate the specific benefits. The overall look on the colorful styling shelf is dynamic, high quality and assertive.
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