SCOPE _ Packaging design
TASK _ International relaunch focusing on shelf impact, modernity, differentiation and structure. Emphasis on the idea of the practical and hygienic dispenser.
RESULT _ Differentiation of the range purely by color coding – all other elements were omitted in favor of a strong shelf impact. The clear and practical didactics provide orientation. The transparent cap presents the dispenser and thus the USP.
creating tailor-made brands