Out of the box

Tempo tissue boxes – Since 1929, the Tempo brand has not only become synonymous with an entire product category, but also a symbol of caring and kindness. Goodness always offers a solution when there is an unforeseen happening. Brandcouture designed the packaging design of the Tempo decorative boxes, which changes twice a year, based on the Tempo Brand Purpose “wipes away negativity by instigating kindness”.

As the focus is increasingly on a feel-good home, the Tempo tissue box is also becoming an increasingly popular design accessory.

For the strategic design development of the more than twenty boxes, brandcouture analysed the brand purpose in a socio-cultural context. This was followed by extensive trend research in the interior sector based on the concepts derived.

By linking purpose and socio-cultural trends as well as interior trends, brandcouture developed individual and relevant motifs with high aesthetics and design standards for a broad target group and thus created a strong differentiation from the competition. Each Box – a real design piece. 

 

With the rollout of the new designs, two new box formats have been launched. All formats are equipped with the Quick & Easy opening for which brandcouture illustrated the icon. This opening allows easy removal from the packaging when you need a hygienic, fresh Tempo handkerchief at hand.

Essity Germany GmbH​

Launch Germany
Strategy
Trend Research
Packaging