Söhnlein Brillant — Registered as the first German sparkling wine brand in 1964, it stands for the democratization of sparkling wine in Germany. Thanks to Söhnlein Brillant, almost the entire German population could afford sparkling wine for the first time.
The aim of the relaunch was to modernize, rejuvenate and emotionalize the brand, as well as to create a clear, consistent brand image to unify the range of classic wines, special sparkling products and limited editions.
In the long history of Söhnlein Brillant, in which the brand has been revised 13 times since 1964, this design is the biggest step so far. A completely new interpretation of colors in modern light
metallic tones, a greater use of white instead of gold, a first-time loose lettering in a handwritten style, and an overall clear design with reduced heraldry achieved a repositioning – from a sparkling wine for special, festive occasions to a sparkling wine also for informal settings.
Pink Grapefruit + Mango + Melon
The new sparkling fruit editions even go one step further and interpret the new design in an even younger and playful way. The label is surrounded by a summer world which depicts new trend animals, ingredients and flavours every year.
Since 2021, the fruity sparklings have dispensed the sleeves which where used previously. For reasons of sustainability, they have relied on removable paper labels that stand out on the frosted glass bottles.