Design relaunch of an ice cream classic

The classic from the 80s – Bum Bum: The bright red popsicle with the chewing gum

Kids dig the fun factor, adults feel like being back in their youth.

With its crispy, red glaze with chewing gum flavor, bourbon vanilla ice cream, strawberry fruit ice cream and the chewing gum stick, Bum Bum is absolutely unique on the market.

Here are the highlights of the relaunch:
> Emphasizing the even crisper red shell through angular elements
> The overall design has been dynamized to increase the fun factor
> A blue background clearly stages the product
> Attractive for adults as well thanks to cross-generational design codes
> Facelift of the brand towards more modernity and boldness

Froneri Ice Cream