Holistic Relaunch of the kwb Brand with 600+ Products!
Strengthening:
– Positioning ‘Brand Quality at the Best Price’
– Quality and Performance
– Brand Presence in the German Market
Bye bye sea of red — Brand Positioning and Packaging Relaunch Revision of the entire product range structure for optimal shelf orientation, precise targeting of different target groups and their needs:
> Introduction of 3 new categories Classic, Expert, and Professional (White, Red, Black)
> Special focus on the Professional line as a premium flagship for the kwb brand, whose visible performance and quality promise radiates across the entire product range.
> Revision of the information hierarchy regarding functionality and product benefits, while reducing complexity
> Standardization of all application and material icons
> New, modern photo style associated with different materials, showcasing the products in use
kwb Germany
Relaunch
Concept
Packaging
Brand Book
Brand Book: Creation of a comprehensive brand book. Definition of all packaging forms and sizes, determination of the photo style and visual identity, as well as guidelines for consistent brand communication across all channels.
