Holistic Relaunch of the kwb Brand with 600+ Products!

Strengthening:
– Positioning ‘Brand Quality at the Best Price’
– Quality and Performance
– Brand Presence in the German Market

Bye bye sea of red — Brand Positioning and Packaging Relaunch Revision of the entire product range structure for optimal shelf orientation, precise targeting of different target groups and their needs:

> Introduction of 3 new categories Classic, Expert, and Professional (White, Red, Black)

> Special focus on the Professional line as a premium flagship for the kwb brand, whose visible performance and quality promise radiates across the entire product range.

> Revision of the information hierarchy regarding functionality and product benefits, while reducing complexity

> Standardization of all application and material icons

> New, modern photo style associated with different materials, showcasing the products in use

kwb Germany

Relaunch
Concept
Packaging
Brandbook

Brandbook: Creation of a comprehensive brand book. Definition of all packaging forms and sizes, determination of the photo style and visual identity, as well as guidelines for consistent brand communication across all channels.