Looks Good On You
Wolfgang Joop Values Self-Expression
The packaging design values the desire for self-expression through the logo – based on Wolfgang Joop’s fashion drawings – with its high uniqueness and characteristics and the demand for a better tomorrow through resource-saving packaging.
Due to the brand philosophy Reduce – Reuse – Recycle, the packaging is completely sustainable. Neither foil finish, plastic inlays nor cellophane wrapping were used, the boxes are simply sealed with a small paper sticker. The cap is made of recycled cork, the chosen paper is FSC-certified. And the high-quality slipcase boxes are reusable as small design objects.