Stars With Stripes

Sport Lavit — Relaunch of the complete Sport Lavit range, the brand for athletes. Design development of form and graphics for the 26 products paying attention to modernity, attractiveness, functionality and performance. The dark Sport Lavit blue is expanded to become the overarching brand color. Turquoise, red and light gray each form strong clusters which combined with the striking numbers indicate the degree of warmth, coolness, sun protection factor or pH-value to provide clear and quick orientation.


Relaunch Europe
Range Structuring

Easy Grip

The new shape is modern, yet timeless. The strong, short neck looks sturdy and masculine. The dynamic side grip, reminiscent of the secondary brand element the tartan track, ensures a good grip. The same cap size for both 250ml and 1000ml was mandatory.