Relaunch Germany & Austria 2022

Creating unique design assets for the Knorr brand mark. The enlarged dishes, font size and new photos add more food appeal and enable better findability. A new, vivid background with a modernized texture ensures improved shelf impact. In addition the new design offers more emotionality and signals an uncomplicated approach to everyday life.

The new banner swing is derived from the shape of the Knorr logo. A custom typeface provides better readability and ownability. Now, the port-folio is visually structured into 6 main groups (meat, fish, oven, vegetables, poultry and pasta) to improve shelf navigation in the unique and challenging German ‘Stammregal’.

Unilever Knorr

Packaging
Subbrand
Custom Typeface
Food Shooting
Brand Book

Different sub-lines set priorities, for example for vegetarians and vegans or country concepts that bring some exoticism into the range and invite to try them out.